Why Would My Business Need a Web Site?

Many merchants now do business on the Web. Users can shop at the Web sites of major bookstores as well as clothing sellers and other retailers.

Many major newspapers have special Web editions that are updated more frequently than the printed version. Communities and Organizational groups now have a way to promote themselves via the web.

The amount of information on the Web continues to grow rapidly, as does the number of users around the world and the amount of online commerce. For many businesses, the Web is replacing traditional catalog ordering.

In 1999 the Internet accounted for $1.9 billion in advertising revenue in the United States, or 0.9 percent of total ad spending. Advertisements on the Internet often take the form of banners, buttons, pop-ups, and sponsorships. But the most important aspect of Internet marketing is that the World Wide Web allows advertisers to personalize their messages for individual customers.

For example, each time a customer visits a commercial Web site that person is often welcomed by name and is offered information about new products based on the type of products the person has purchased in the past. Moreover, the customer can then order the product immediately without venturing out to a store. By allowing advertisers to customize their advertising, the Internet enables them to build customer loyalty and generate stronger sales results.

The "Yellow Pages" vs. the "World Wide Web"

The internet is far more beneficial to any small business for various reasons.

• Yellow Page advertisements are limited to a local area span, while Web Sites are accessible to potential clients all over the world.
• A web site is far more informative than Yellow Page advertising. This is simply because a web site is not limited to size requirements, thus a web site can include all details about a business, products, or services. This means that a potential clients questions or demands can be handled fully by the web site without the need of instant human interaction.
• Ecommerce capabilities have opened the door for many vendors with products to sell. This is because anyone may surf a vendors site and order a product via credit or debit accounts to place an order at anytime of the day or night without having to leave the comfort of their home.

As you can see, the internet is far more beneficial to any small business for various reasons.

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